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Marketing
We are exclusive representative of Sotheby’s International Realty for the French Riviera with five offices located in Nice, Saint Tropez, Saint Jean Cap Ferrat, Cannes, Beaulieu sur Mer. Furthermore, we are part of Sotheby’s International Realty France-Monaco’s network, which unites over 50 agencies located in the heart of the area’s most sought-after towns.
When your home is represented by the Sotheby’s International Realty® brand it benefits from the worldwide recognition and prestige of the Sotheby’s name and gains exclusive access to highly qualified global and local clientele.
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SALES ASSOCIATES WORLDWIDE
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OFFICES WORLDWIDE
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IN GLOBAL SALES(USD) VOLUME IN 2023
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OFFICES IN FRANCE AND MONACO
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COUNTRIES AND TERRITORIES
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OFFICES ON CÔTE D`AZUR
BRAND HERITAGE
Sotheby’s has long been a leader in the auction market, but today offers so much more, including private sales, selling exhibitions, retail wine and diamonds, financing and art advisory services, and robust digital engagement that collectors can find any time, anywhere and on any device.
SOTHEBY’S AUCTION HOUSE
Since the founding of the auction house in 1744, the Sotheby’s name has become renowned for handling the sale of many of the world’s most valuable and prestigious possessions. Sotheby’s International Realty® was founded on the same reputation in 1976 and benefits from the shared position of attracting individuals who appreciate precious collectibles, of which property plays a key part.
INTRODUCTION
Global Exposure
We are the vanguard of marketing prestige property. Our service is tailored through technology, making us the modern go-to for real estate professionals, buyers, and sellers who expect the very best from the very best.
ICONIC MARKETING FOR TODAY’S REAL ESTATE CONSUMER
Sotheby’s has defined the art of marketing the world’s most cherished valuables since its inception. Today, with nearly 100% of homebuyers previewing homes for sale online, we not only ensure exceptional marketing in traditional print marketing, but through videography and immersive digital experiences that bring your home to life.
The Most Visited Luxury Real Estate Website in the World
34 MILLION
VISITS (14% INCREASE FROM 2018)
MEDIA STRATEGY
Our alliance with Sotheby’s auction house extends to a shared client base of like-minded, high-net-worth individuals. Sotheby’s magazines are stunning large format publications with sophisticated content related to art and real estate worlds.
SOTHEBY’S PREFERRED MAGAZINE
Sotheby’s Preferred is sent to the highest-spending premier clients of Sotheby’s Auction internationally. The editorial showcases the most valuable property being sold on the international auction market and includes a gallery of exclusive Sotheby’s International Realty® listings.
Distribution:
12 000
PREMIER GLOBAL
SOTHEBY’S CLIENTS
SOTHEBY’S CLIENTS
SOTHEBY'S MAGAZINE
Sotheby’s Magazine is sent to all 70 Sotheby’s offices worldwide and high profile auction events in New York, London, Paris, Los Angeles and Hong Kong.
Distribution:
50 000
COPIES DISTRIBUTED
WORLDWIDE
WORLDWIDE
SOCIAL MEDIA
The Sotheby’s International Realty brand’s award-winning YouTube channel has more views and subscribers than any other real estate brand. We actively engage with online networks of people passionate about fine living, creating exclusive content for our audience of over 500 000 followers across various social media, including our very own Extraordinary Living Blog.
DISTRIBUTION PROGRAM
The brand’s ability to distribute property brochures across our international network is a clear point of differentiation in marketing a home. We share your property brochures across the Sotheby’s International Realty® network as well as the Sotheby’s Auction House.
PROPERTY BROCHURE
Tailor-made program in which brochure copies are sent to all real estate offices within our network as well as selected auction house locations. The ability to circulate property brochures across our entire worldwide network is another example of the unique value we offer in opening doors to those who value distinctive properties.
INTRODUCTION
National Exposure
Our national site attracts potential buyers not only from all over France but also from foreign countries that traditionally have a strong affinity for France, such as the UK, the USA, and the Middle East, to name just a few.
MEDIA STRATEGY
Sotheby’s International Realty France – Monaco and its exceptional properties are featured every week in the French press, accumulating more than
1 000 articles every year.
DIRECT MARKETING
STYLE – L’IMMOBILIER DE PRESTIGE
Sotheby’s International Realty France-Monaco’s Style – L’Immobilier de Prestige magazine is distributed throughout the world, including London, New York, Geneva, Hong Kong, Shanghai and Moscow, and is sent to French VIP clients of Sotheby’s Paris auction house.
1 000
CURRENT FRENCH
VIP CLIENTS
VIP CLIENTS
UNE VIE RAFFINEE NEWSLETTER
A stylish E-magazine, published twice each month to keep our clients up to date with the latest trends in the world of art, fashion, fine watchmaking & jewellery, vintage cars and real estate. We regularly execute targeted mailings to present carefully selected properties to qualified clients who have expressed an interest in similar offerings.
EVENTS
We established cooperations with the world’s leading luxury brands, incl. Ralph Lauren, Tod’s, Rolex, Cifonelli, Corthay and many more, allowing our VIP Club members to benefit from special privileges and have exclusive access to extraordinary events.
INTRODUCTION
Local Exposure
We run customized international online campaigns with 1 MILLION guaranteed impressions and clicks distributed across influential websites.
50 000
VISITORS MONTHLY
TARGETED ADVERTISING
Our advertising plans are driven by a consumer-centric approach targeting all stages of the real estate journey. Our digital strategy is using a sophisticated geo and lifestyle targeting aimed at showcasing homes to highly-qualified homebuyers.
ECONOMICAL
THE TELEGRAPH
GULF BUSINESS
ARAB NEWS
ZEIT ONLINE
HANDELSBLATT
THE WASHINGTON POST
THE ECONOMIST
CHINA ECONOMIC
LIFESTYLE
GOLF
VINS & VIGNOBLES
MER – OCÉAN
DOMAINES ÉQUESTRES
RANCH, DOMAINES DE CHASSE
MEDIA STRATEGY
We partner with leading regional media to generate awareness of the Sotheby’s International Realty® brand on Côte d’Azur which perfectly complements our global and national brand strategy targeting our discerning clients wherever they are, in all phases of their journey.
DIRECT MARKETING
Our local newsletter highlights freshly listed properties, and provides insight into the Sotheby’s International Realty® impeccable taste.
6 000+
RECIPIENTS
PROPERTY BROCHURE
Professionally designed and printed to our brand’s standards, we share property brochures with offices in the Sotheby’s International Realty® network. They are also distributed among our local partners’ network such as 5* hotels, luxury SPA’s, private beaches, banks, notaries, golf courses, restaurants, luxury boutiques, etc.
PARTNERS
MLS Multiple Listing Service is a database established by cooperating real estate brokers to provide data about properties for sale in a certain area. The system gives an unmatched exposure to properties for sale. A listing on MLS® will be shared with Realtors for the broadest distribution possible.
OFFICES
With our 4 branches at the heart of the most emblematic towns of the French Riviera: Saint Tropez, Saint Jean Cap Ferrat, Cannes, Beaulieu sur Mer. The Côte d’Azur Sotheby’s International Realty® group offers its customers exceptional assistance and services wherever they are.
