CÔTE D’AZUR SOTHEBY’S INTERNATIONAL REALTY IS MORE THAN JUST A REAL ESTATE AGENCY
We are exclusive representative of Sotheby’s International Realty for the French Riviera with five offices located in Nice, Saint Tropez, Saint Jean Cap Ferrat, Cannes, Beaulieu sur Mer. Furthermore, we are part of Sotheby’s International Realty France-Monaco’s network, which unites over 50 agencies located in the heart of the area’s most sought-after towns.
When your home is represented by the Sotheby’s International Realty® brand it benefits from the worldwide recognition and prestige of the Sotheby’s name and gains exclusive access to highly qualified global and local clientele.
BRAND HERITAGE ―
Sotheby’s has long been a leader in the auction market, but today offers so much more, including private sales, selling exhibitions, retail wine and diamonds, financing and art advisory services,
and robust digital engagement that collectors can find any time, anywhere and on any device.
SOTHEBY’S AUCTION HOUSE
Since the founding of the auction house in 1744, the Sotheby’s name has become renowned for handling the sale of many of the world’s most valuable and prestigious possessions. Sotheby’s International Realty® was founded on the same reputation in 1976 and benefits from the shared position of attracting individuals who appreciate precious collectibles, of which property plays a key part.
We are the vanguard of marketing prestige property. Our service is tailored through technology, making us the modern go-to for real estate professionals, buyers, and sellers who expect the very best from the very best.
ICONIC MARKETING FOR TODAY’S
REAL ESTATE CONSUMER
Sotheby’s has defined the art of marketing the world’s most
cherished valuables since its inception. Today, with nearly
100% of homebuyers previewing homes for sale online, we
not only ensure exceptional marketing in traditional print
marketing, but through videography and immersive digital
experiences that bring your home to life.
The Most Visited
Luxury Real Estate
Website in the World
14% INCREASE FROM 2018
MEDIA STRATEGY ―
Our robust digital and print strategy is aimed at showcasing homes to highly-qualified homebuyers. Sotheby’s International Realty® has set up an ingenious online distribution system that ensures that our unique properties are visible on the most visited sites around the world, such as
Our alliance with Sotheby’s auction house extends to a shared client base of like-minded, high-net-worth individuals. Sotheby’s magazines are stunning large format publications with sophisticated content related to art and real estate worlds.
SOTHEBY’S PREFERRED MAGAZINE
Sotheby’s Preferred is sent to the highest-spendingpremier clients of Sotheby’s Auction internationally.The editorial showcases the most valuable property being sold on the international auction market and includes a gallery of exclusive Sotheby’sInternational Realty® listings.
Sotheby’s Magazine is sent to all 70 Sotheby’s offices worldwide and high profile auction events in New York, London, Paris, Los Angeles and Hong Kong. Distribution:
SOCIAL MEDIA ―
The Sotheby’s International Realty brand’s award-winning YouTube channel has more views and subscribers than any other real estate brand. We actively engage with online networks of people passionate about fine living, creating exclusive content for our audience of over 1 Million followers across various social media, including our very own Extraordinary Living Blog.
DISTRIBUTION PROGRAM ―
The brand’s ability to distribute property brochures across our international network is a clear point of differentiation in marketing a home. We share your property brochures across the Sotheby’s International Realty® network as well as the Sotheby’s Auction House.
Tailor-made program in which brochure copies aresent to all real estate offices within our network aswell as selected auction house locations. The abilityto circulate property brochures across our entireworldwide network is another example of theunique value we offer in opening doors to thosewho value distinctive properties.
Our national site attracts potential buyers not only from all over France but also from foreign countries that traditionally have a strong affinity for France, such as the UK, the USA, and the Middle East, to name just a few.
MEDIA STRATEGY ―
Sotheby’s International Realty France – Monaco and its exceptional properties are featured every week in the French press, accumulating more than 1 000 articles every year.
DIRECT MARKETING ―
STYLE – L’IMMOBILIER DE PRESTIGE
Sotheby’s International Realty France-Monaco’s Style – L’Immobilier de Prestige magazine is distributed throughout the world, including London, New York, Geneva, Hong Kong, Shanghai and Moscow, and is sent to French VIP clients of Sotheby’s Paris auction house.
UNE VIE RAFFINEE NEWSLETTER
A stylish E-magazine, published twice each month to keep our clients up to date with the latest trends in the world of art, fashion, fine watchmaking & jewellery, vintage cars and real estate. We regularly execute targeted mailings to present carefully selected properties to qualified clients who have expressed an interest in similar offerings.
We established cooperations with the world’s leading luxury brands, incl. Ralph Lauren, Tod’s, Rolex, Cifonelli, Corthay and many more, allowing our VIP Club members to benefit from special privileges and have exclusive access to extraordinary events.
We run customized international online campaigns with
1 MILLION guaranteed impressions and clicks distributed across influential websites.
TARGETED ADVERTISING ―
Our advertising plans are driven by a consumer-centric approach targeting all stages of the real estate journey. Our digital strategy is using a sophisticated geo and lifestyle targeting aimed at showcasing homes to highly-qualified homebuyers.
THE WASHINGTON POST
VINS & VIGNOBLES
MER – OCÉAN
RANCH, DOMAINES DE CHASSE
MEDIA STRATEGY ―
We partner with leading regional media to generate awareness of the Sotheby’s International Realty® brand on Côte d’Azur which perfectly complements our global and national brand strategy targeting our discerning clients wherever they are, in all phases of their journey.
DIRECT MARKETING ―
Our local newsletter highlights freshly listed properties, and provides insight into the Sotheby’s International Realty® impeccable taste.
Professionally designed and printed to our brand’s standards, we share property brochures with offices in the Sotheby’s International Realty® network. They are also distributed among our local partners’ network such as 5* hotels, luxury SPA’s, private beaches, banks, notaries, golf courses, restaurants, luxury boutiques, etc.
MLS Multiple Listing Service is a database established by cooperating real estate brokers to provide data about properties for sale in a certain area. The system gives an unmatched exposure to properties for sale. A listing on MLS® will be shared with Realtors for the broadest distribution possible.
With our 5 branches at the heart of the most emblematic towns of the French Riviera: Nice, Saint Tropez, Saint Jean Cap Ferrat, Cannes, Beaulieu sur Mer. The Côte d’Azur Sotheby’s International Realty® group offers its customers exceptional assistance and services wherever they are.